Monday, 30 March 2015

Daily screen time by 8 year old boys in UK has risen from 2.7 hours to 5.5 hours in 20 years

"Stretching back to 1995, Childwise found that on average, eight-year-old boys watched 2.7 hours of TV per day. Whereas in 2015, screen time had expanded to include new platforms and jumped to 5.5 hours (2.3 hours watching TV, 1.3 hours on internet, 1.5 hours on console, 0.4 hours on mobile).
For eight-year-old girls, screen time in 1995 also consisted of 2.7 hours spent watching TV daily. Meanwhile this year, the same age group logged 3.8 hours of screen time (2.1 hours watching TV, 0.8 hours on internet, 0.6 hours on console, 0.3 hours on mobile).
With stats like this, the report predicts future generations will be more likely to access content like TV shows via tablet or phablet, rather than a traditional TV set, laptop or PC.
Thanks to the popularity of the tablet with this demo, the device is likely to reach similar ownership levels as smartphones, and ownership of laptops and PCs is predicted to fall.
As more kids own these portable devices (which can be difficult for parents to regulate), protecting kids from inappropriate content online will be a continuing issue going forward.
In addition, the report found that traditional social networks like Facebook will continue to decline in popularity, while photo and video-sharing sites like YouTube, Instagram and SnapChat gain traction with young people.
On the mobile phone front, the study suggests these devices will become a hub, used to coordinate other tech devices. For example, kids will use their phones to interact with the television, either indirectly through second-screen viewing or as a controller.
Looking at the next five years, Childwise predicts there will be a convergence of technology currently in use. Some children may choose phablets instead of the current combo of phone and tablet/laptop. Televisions are likely to be increasingly connected to the internet, allowing for streaming of content from portable devices to the big screen.
Over the next 10 years, these digital natives are likely to find household appliances that cannot be controlled by smartphone, or some kind of online dashboard, outdated and/or increasingly rare. The report also suggests that wearable technology will have progressed significantly by this point."
Source:  Press release from Childwise, 27th March 2015

Only 6% of iPhone 6 users have used Apple Pay

"Six months since the launch of Apple Pay, only 6 percent of iPhone 6 owners have used Apple Pay and 85 percent of people with access to Apple Pay have never used it, according to a report by InfoScout and PYMNTS.
The new stats were revealed at Innovation Project 2015 mobile payments conference. The survey drew on 1,188 participants over a three-day period last week.
Consumers who don’t use Apple Pay reported that they were happy with their current payment method and/or didn’t understand how Apple Pay worked. About 9 percent of iPhone 6 owners have played around with Apple Pay, but haven’t actually used it. They say they either forget to use it in stores or were unsure about where it was accepted."
Note - I'm assuming this research is US only - as Apple Pay is only available in the US it would be a completely different story if only 6% of global users had ever used it

China's video company Youku Tudou gets 900m video views a day

"China’s top online video company just released new data in its latest earnings report (for Q4 2014). In terms of eyeballs, Youku Tudou now gets 900 million video views each day – an all-time high that has tripled since October 2013.
The company, which runs two video sites, Youku and Tudou, after their merger in 2012, didn’t disclose an updated figure for monthly unique visitors (that was 500 million back in Q2 2014), but a Youku representative tells Tech in Asia that the sites now get 150 million daily active users."

The top 3 Messenger Apps in 5 markets

Source:  OnDevice Research, 18th March 2015

Ads on Waze led to a 53% uplift in likelihood to visit a location

"Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Waze has released its first set of efficacy studies and also found a lift in ad recall for users exposed to brands’ Pins and Takeovers, two marketing offerings available on the app. One advertiser, Wells Fargo, found that Waze users exposed to an offer for a free credit report were more likely to visit a branch.
“For Wells Fargo, the bank wanted to reach consumers close to Wells Fargo locations, and track branch visits by Waze users,” said Sara Hall, product marketing manager for ads at Waze.
“Waze showed a huge lift in navigations to branch in the exposed group vs. a control,” she said.
“We were also able to test for ad recall, showing that Waze users remembered seeing the Free Credit Report offer.”
Waze compared the driving behavior of a group exposed to a particular brand’s ad to those were not exposed to the ad.
Specifically, Waze compared the frequency with which users searched for and navigated to the advertiser's locations before and after ad exposure in the case of the exposed group and before and after the start of the campaign in the case of the control.
The average navigational lift was 53 percent for those exposed to the ad. In multiple cases, exposed users were more than twice as likely to navigate to a business as a direct result of seeing associated Pins and or Takeovers."

WhatsApp handled 7 trillion messages in 2014 - nearly 1,000 for every person on the planet

"The time users are spending on messaging services has encouraged investors to value them highly, even though it is not yet clear how some of them will make money—much as happened with the rise of Twitter and with Facebook’s original service, its social network. WhatsApp handled more than seven trillion messages last year, about 1,000 per person on the planet. In Britain users spent as much time on WhatsApp as on Facebook’s social-networking app, according to Forrester, another research firm. In China subscribers to WeChat are estimated to use the app for about 1,100 minutes a month on average."
Source:  The Economist, 28th March 2015

Thursday, 19 March 2015

Over 350m 'stickers' are shared each day on Facebook

"Over 350 million Facebook ‘stickers’ – illustrations or animations of characters – are shared everyday on the platform, signalling a new way of communicating that brands have yet to harness, according to Facebook VP EMEA Nicola Mendelsohn.
Speaking at the Guardian Changing Media Summit, Mendelsohn said the human brain processes images 60,000 times faster than words and this has seen an increasing number of users develop a “succinct visual language” to sustain pace in an increasingly busy world.
“Think of this as the next generation of ‘LOL’, where images replace words,” she said."

Tuesday, 17 March 2015

Crossy Road has made $10m from 50m downloads in 90 days

"Today, at a Game Developers Conference 2015 session, Hall and Sum told the story of Crossy Road's creation and lifted the veil on its real success during the game's first three months. They revealed that, 90 days after its release, Crossy Road's combination of solid gameplay, unobtrusive in-app purchases, and optional in-app ads powered by the Unity engine, has earned $10 million from 50 million downloads."
Source:  Polygon, 3rd March 2015

Facebook has over 3bn video views a day

"If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day.
Facebook more specifically later noted that over 50% of people in the US who come to Facebook daily watch at least one video per day. It doesn’t break out how many of those are auto-played but did noted that over 65% of Facebook video views occur on mobile.
CEO Mark Zuckerberg pointed out in the call that while usage of Facebook has shifted over the last ten years, from primarily text through to “primarily photos with some text and video,” he may be understating things a bit.
As a point of comparison, he noted that there are 2 billion photos each day shared across Facebook sites — or, put another way, 1 billion less photos than videos posted to Facebook daily. And as a sign of just how much Facebook is pushing video growth, it was only in June 2014 that the company passed 1 billion video views per day.
“One of the big trends will be the growth of video content on our service,” Zuckerberg said in remarks about the how the service would look in three, five and 10 years."
Source:  Techcrunch, 28th January 2015
Earlier - 1 billion announced 7th September 2014
(What's the betting it's nearer to 5bn views now..?)

300 hours of video are uploaded to YouTube every minute - Full Stats

YouTube has more than 1 billion users
Every day people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year over year
300 hours of video are uploaded to YouTube every minute
~60% of a creator’s views comes from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
Mobile revenue on YouTube is up over 100% y/y
More than a million advertisers are using Google ad platforms, the majority of which are small businesses
85% of our TrueView in-stream ads are skippable
Google Preferred has been a huge success - we’ve secured upfront commitments from many of the top agencies including OMG, Digitas, IPG, Carat and SMG, and sold out the majority of our product offering
Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers (Variety)
Investing in Our Creators
Partner revenue is up over 50% from 2013 to 2014 (10/10/14)
We’ve been investing in our creators:
Opened YouTube Spaces in Los Angeles, Tokyo, London, New York and Sao Paulo, so far bringing in 60k+ people who’ve created over 6500 videos that have generated more than 50 million hours of watch time, the equivalent of more than 5,700 years
Launched multimedia promotional campaigns highlighting top creators on YouTube in 7 countries around the world, increasing awareness for those featured by up to 4x
Of the 100+ channels we funded in 2011 — 86 of those channels are in the top 1% of all YouTube channels, 25 have 1+ million subscribers, and collectively they’re getting over 3/4 billion views a month
More than a million channels in dozens of countries are earning revenue from the YouTube Partner Program, and thousands of channels are making six figures per year
We’ve invested tens of millions of dollars into Content ID, our copyright management system. The result is that since 2007 we've paid out over $1 billion to partners who have chosen to monetize their claims using Content ID."

Monday, 16 March 2015

Apple Pay is accepted at 700,000 US locations, inc 50,000 Coca Cola vending machines

"Apple’s mobile payment system Apple Pay is now accepted in 700,000 U.S. locations, including 50,000 Coke vending machines, CEO Tim Cook announced at the company’s product event today in San Francisco. The system allows users to tap their iPhone or Apple Watch against the permanent terminal at select stores to pay without the need to use a credit or debit card or cash.
While the number Cook cited today is impressive, it really is just a reminder of how good Apple’s timing was in launching this system. You see, in order for a store to accept Apple Pay, its payment terminal has to include a technology called near field communication, or NFC. A bunch of retail chains already had the technology, allowing Apple to easily launch with hundreds of thousands of partners."

Videos created by Buzzfeed generate over 1bn views a month

"Buzzfeed Motion Pictures, a division of the Buzzfeed media company, announced in an internal memo Thursday that its videos have accumulated 1 billion monthly views.
The news comes just six months after the Motion Pictures division, located in Hollywood, launched as a way to expand the media company's growing video division.
"Back in September of 2012, there were five of us and we were experimenting with formats for a single YouTube channel," Ze Frank, President of Buzzfeed Motion Pictures, told The Times. "Now we have a team of over 160 employees. We distribute roughly 50 videos each week to more than 20 platforms and portals around the world."
The company focuses on creating any and all moving images, from animated GIFs to feature films. Though short-form videos continue to be one of the more important variables for testing formats and genres, Buzzfeed Motion Pictures has also recently expanded into unscripted medium-form content and serialized formats with developed characters and story lines.
For example, BuzzFeed Violet, a channel created by the company last July, features staffers Andrew Ilnyckyj and Ashley Perez in short but popular videos such as “Creepy Ways to Ask If She's Single,” “Weird Things You Do When You Have a Crush,” “How 'Likes' Would Work in Real Life” and “Randomly Seeing a Person You Know.”
An estimated 5% of the company's video traffic stems from The rest of the views come from the syndicated platforms Buzzfeed's videos are on, including YouTube, Facebook, AOL and Yahoo."