Thursday, 23 October 2014

Impact of the mobile internet in Africa vs UK


Quinoa features in 540,000 posts on Instagram

"Increasingly our food choices are being influenced by social media, with millions now using Facebook, Instagram and Twitter to share food photos, blog posts and recipes (quinoa features in 540,000 posts on Instagram alone), and food trends can spread instantly.
‘Because of social media, people are very aware of what’s in products,’ says Gordon McDermott, Course Manager at The Waitrose Cookery School, ‘and they’re learning more about ingredients.’
Waitrose is part of this online food revolution. In 2014, Twitter followers of @Waitrose have risen by three-quarters, while our Facebook ‘likes’ have increased by over 50%. We attracted thousands of Instagram followers within weeks of joining in the summer.
In July, for the first time, the number of customers getting in touch with us through social media overtook the number sending emails for the first time.
The most popular Waitrose-related topics on Twitter and Facebook include Heston, gluten-free, cheese, Mother’s Day and coffee."

Thursday, 9 October 2014

43% of UK viewers in Virgin TiVo homes mostly watch time-shifted TV

"The latest study and statistics from Virgin Media have revealed technology is transforming the way the nation watches television.
Data from over 2.3 million Virgin Media TiVo® set-top boxes shows a fifth of all TV is now watched in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. This was not even possible twelve years ago before the first personal video recorders or cable television’s introduction of video on demand by a precursor to Virgin Media. Virgin Media customers already watch over one billion programmes on demand each year.
According to the latest study by Virgin Media, almost half (43%) of people mostly watch time-shifted TV, with 20% tuning in to live TV only for must-see moments. Just 30% predominantly watch live TV.
Growth in the popularity of time-shifted TV has been driven by a boom in series stacking and the availability of entire Box Sets on demand, allowing people to watch multiple episodes of TV series back-to-back. One in ten says they dedicate all their viewing time to a single series at a time, with 40% switching between different series depending on their mood.
Data from Virgin Media reveals recorded TV series and one-off shows are typically watched within 14 days after having been broadcast, while movies are often kept for longer and enjoyed on a weekend.
Second-screen trending
Over a third (34%) of people are using second screens while watching TV. 78% of these multi-taskers are typically checking and updating social media sites.
Virgin Media data shows customers are being influenced by social media recommendations. They are quick to set up a series link when a show trends online, giving rise to a surge in ‘reflex recording’. Online buzz around season premieres of popular shows like The Great British Bake Off and Dynamo spark the biggest surges in setting up automatic recordings for entire series on Virgin Media TiVo.
Virgin Media data also suggests people are also using their smartphones, tablets and computers to avoid telly-viewing conflicts, with sports content often getting relegated second screens when there’s a big match on. On the last day of the Premier League this year, Virgin Media saw a 38% increase in the use of Virgin TV Anywhere, the most comprehensive streaming service in the country, as viewers tuned in to watch the final."

1 in 3 UK children has their own tablet

"One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, new Ofcom research finds.
Among children aged between 5 and 15, 34% now have their own tablet, rather than using devices belonging to their parents or school, up from a fifth (19%) in 2013.
Six in ten (62%) children use a tablet at home, which has risen by half in a year (42% in 2013).
A sharp increase in tablet ownership among very young children means that some are using one to surf the web, play games and watch video clips before they join school. More than one in 10 children aged 3-4 now have their own tablet (11%, up from 3% in 2013).
Twice as many children aged 5-15 are using a tablet to go online (42% versus 23% in 2013), which could have implications in future use of laptops and PCs. For the first time, the proportion of children accessing the internet on a PC, laptop or netbook fell, by three percentage points, year on year, to 88%.
These trends are highlighted in Ofcom's annual Children and Parents: Media Use and Attitudes Report, which examines children's use of different media and communications, and the role parents play in overseeing them."

Line has 170m monthly active users

"After unveiling a series of new features that drastically expand its reach, today Line revealed a series of statistics regarding activity on its signature messaging app, including the number of people that use it every month.
That number? 170 million monthly active users (MAUs), out of a current count of 560 million registered users.
This shouldn’t come as a huge surprise. After Japanese ecommerce giant Rakuten purchased Cyprus-based messenger Viber, the company revealed that it had 100 million monthly active users among a total user base of 280 million. Tango, after receiving US$215 million in funding from Alibaba, reported 70 million monthly active users among a total user base of 200 million."

Mobile advertising accounted for 20% of total UK digital advertising in H1 2014

"Native/content advertising hits £216m – accounts for over 20% of digital display ads.
Mobile accounts for 20% of digital ad spend and 53% of social media spend.
Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
Video advertising on the internet and mobile phones grew by 59% year-on-year to £202 million in the first half of 2014. Mobile video advertising, alone, grew 196% to £63.9 million and is now the fastest growing digital ad format.
Accompanying online YouGov data reveals 73%¹ of Britons online who own an internet-enabled device watched TV programmes online in the last six months, 72% watched short online video clips and 59% watched films online. Those watching TV online average 2 hours 35 minutes¹ a week doing so, compared to 1 hour 50 minutes for online film viewers and 51 minutes for video clip viewers.
“A third of online viewers, particularly 35-44 year olds, are watching more TV, films and clips online than a year ago. Consequently, video now accounts for £1 in every £5 spent on internet and mobile display ads,” says Tim Elkington, Chief Strategy Officer at the UK’s Internet Advertising Bureau. “Average weekly viewing online amounts to 25 videos, 4-5 TV episodes and one film but what's most interesting is that watching video on connected devices is becoming an increasingly social activity, like traditional TV. Half of people watching TV, films or video clips online do so with family members and three in ten watch with friends."
Device owners in Scotland are the most likely to watch TV (78%)¹, films (66%) and video clips (82%) online. However, among online TV and film viewers, those in London average the most time online watching TV (3 hours 6 minutes per week) and films (2 hrs 27 mins) each week. Among video clip viewers, people in the south average the most time (1 hr 2 mins).
Total digital, native, social and tablet
Advertising on the internet and mobile phones overall increased, like-for-like², by 16.6% or £467 million to £3.46 billion in the first half of 2014 – up from £3.0 billion in the first half of 2013.
Content and “native” advertising³ spend – which includes paid for sponsorships, advertisement features and in-feed distribution – hit £216 million, accounting for 21% of digital display advertising.
Social media ad spend grew 73% to £396.0 million, with 53% (£209.7 million) allocated to mobile.
Among media owners who submitted revenue figures to the IAB/PwC, tablet-dedicated advertising⁴ grew 160% to reach £29.0 million; up from £10.5 million.
Mobile ad spend up 68%; accounts for one-fifth of digital advertising
With smartphones accounting for over three quarters (76%)⁵ of handsets, mobile advertising grew 68% from £429.2 million to £707.1 million in the first half of 2014. Mobile now accounts for 20% of all digital advertising spend – up from 14% in the first half of 2013.
“Mobile’s share of the digital ad pie has tripled in two years, accounting for a fifth of total spend – rising to nearly a third of display and over half of social media ads,” says Dan Bunyan, Manager at PwC. “As 4G becomes more prevalent and phone screens become larger, it will play an even bigger role in driving digital ad spend – particularly video.”
Consumer goods and entertainment dominate mobile display advertising
Consumer goods advertisers spent the most on digital display advertising, overall, accounting for 16% share in the first half of 2014, followed by travel & transport (15%) and finance advertisers (13%). Consumer goods was also the biggest spender on mobile display ads - accounting for 23% share followed by entertainment & media (21%) and technology (12%) advertisers.
Digital advertising formats
Boosted by video and social media, display advertising across the internet and mobile grew almost twice the overall digital rate (16.6%) at 30.1% to £1.02 billion in the first half of 2014.
With mobile display growing by 116% to £315.7 million, mobile now accounts for 31% of total digital display advertising.
Paid-for search marketing increased 11.3% to £1.92 billion in the first half of 2014.
Classifieds including recruitment, property and automotive listings, grew 14.4% to £493.5 million – accounting for 14% of digital ad spend."

Tuesday, 7 October 2014

5% of people who click on a YPlan mobile app ad in Facebook buy tickets

"In addition to helping YPlan acquire new customers, Facebook mobile app ads are part of YPlan’s full customer lifecycle. Mobile app ads for engagement and conversion have proven to be an excellent way for YPlan to interact with their existing customers and app users by engaging with them with specific and relevant events.
1 in 20 people that click on a mobile app engagement ad purchase an event and YPlan has seen a 20% increase in paid bookings through mobile app engagement ads. Thanks to mobile app ads, YPlan has seen a 215% return on investment for engagement ads.
The YPlan team works with many event planners, so it suggests different events to specific audience segments. For instance, if a Beyonce concert is coming up, YPlan targets her fans with its advertising, getting improved cost-per-click results."
Source:  Facebook's Developer Showcase, retrieved 7th October 2014

Monday, 6 October 2014

Ford sold 29,000 cars in the US in 2013 through its mobile site

"Forty percent of Ford’s Web traffic comes from mobile. Mr. Farley said that much of it comes from prospective buyers walking car lots after hours. Further, he said that
29,000 cars were sold last year through the mobile Web site.
Mr. Farley said that the big opportunity resides in our ability to “talk to each customer.” But he warned the audience members that with that comes “a higher burden and standard of excellence for marketers.”"

More than 100,000 Xbox One consoles were sold in the first day in China

"After a brief delay, Microsoft’s Xbox One game console launched in China this week, becoming the first game console to be officially sold in the Middle Kingdom in over a decade. And according to Chinese gaming news site 17173, the console had a pretty good first day, selling more than 100,000 units.
That number includes preordered units, of course, so the device won’t continue to sell at anything close to that rate, but it’s still a fairly impressive debut given the weak lineup of games available and the other restrictions placed on the Chinese version of the console."

More than half a billion connected TV devices are in use around the world

"Worldwide ownership of Connected TV Devices (including smart TVs, smart Blu-ray players, IP-enabled game consoles and digital media streamers) grew 7 per cent quarter-on-quarter in Q2 2014 and 34 per cent versus the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TV is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90 percent of devices in use according to Strategy Analytics’ Connected Home Devices (CHD) service report, Global Connected TV Device Tracker: Q2 2014.
Other key findings from the report include:
One in four Connected TV Devices installed in homes around the world is a Sony branded product while the combined footprint of Sony, Samsung, Nintendo and Microsoft accounts for 60 per cent of all devices in use.
Samsung enjoyed the highest unit increase to its installed base of Connected TV Devices during the quarter while Google’s Connected TV Device footprint grew faster than any other brand from Q1 to Q2 2014.
Apple remained the leading brand within the global Digital Media Streamer market in Q2 2014 although its share dropped to under 30 per cent for the first time in the face of competition from Google’s Chromecast, Amazon’s Fire TV and Roku."