Wednesday, 26 August 2015

Nearly 70% of people opposed to the BBC licence fee changed their minds after being deprived of the service

"More than two-thirds of those originally opposed to paying the £145.50 licence fee changed their minds after being cut off from BBC services for a nine-day period, according to a study commissioned by the corporation.
Seventy families across the country agreed to have their access to the BBC’s television, radio and online services suspended, as part of a “deprivation study” designed to test the reactions of those who said they would prefer not to pay the licence fee.
Of the seventy households, 48 had initially said that they would prefer either to pay no licence fee and have no BBC access, or pay a reduced licence fee. After nine days without any access to the corporation, however, 33 of the 48 families, or 69 per cent, declared that they were now happy to pay.
Mike O’Donnell, a retired sales manager, and his wife, Pat, were among the families who were initially opposed to paying for the BBC. “I just thought the licence fee was another tax, and not good value for money,” said Mr O’Donnell, who admits to being a fan of EastEnders and 5 Live. “But being without the BBC was absolutely dreadful, just awful. I just didn’t realised how much we watched it.”
Many of those who took part in the trial said that they became frustrated by having to watch adverts on commercial TV channels, and the O’Donnells were no different. “The adverts just drove me nuts,” said Mr O’Donnell. “I lost track of what I was watching.”
A perceived lack of quality from the BBC’s rivals was also a common complaint. Mr O’Donnell said: “The weather on ITV is Mickey Mouse. You can tell that the person who’s reading it doesn’t understand it. Whereas when you watch it on the BBC they clearly know what they’re talking about and put the script together from the research they’ve done. It’s quite a profound difference. I now think the BBC is incredibly good value. I’d probably willingly pay even more. I’m actually quite a good ambassador for the BBC now.”
The BBC commissioned the study to dig deeper into existing research that suggests that around 30 per cent of people are opposed to paying the licence fee. It would appear to confirm suspicions held at a high level in the corporation that many viewers do not realise how much they depend on the broadcaster’s output."

Early Metrics for Advertising on Instagram

"Instagram has launched advertising in 6 markets including US, Canada, UK, France, Germany and Australia. Our early advertising index shows a global CPM of $6.29 (USD). While this is a very early indicator (and about 90% higher than Facebook’s overall global CPM in Q1), it does point to a brand’s value of Instagram as a premium channel to engage with customers. The CPC for these ads is is $0.42 which is only two cents higher than all Facebook ads.
Overall available ad impressions on Instagram is a lot lower than Facebook and carefully managed and tested by Instagram to continue an optimal user experience. However with 40% of all Instagram engagement being one way (i.e. consumers following brands), there is clearly an appetite from the Instagram audience to engage with high quality content."

Tuesday, 25 August 2015

Load times for news sites, with and without the Crystal mobile ad blocker



Source:  Blog post from Crystal ad blocker company MurphyApps, 22nd August 2015
Note - this ad blocker will work on the Safari browser with iOS9, due for release in September 2015

Monday, 24 August 2015

Facebook drives more traffic to news sites than Google



Source:  Data from Parse.ly, reported by Fortune, 18th August 2015
Note - "[Parse.ly]'s clients include more than 400 major news and media outlets, including traditional publishers such as Wired, The Atlantic, Reuters and The Daily Telegraph, as well as a large group of digital-only outlets such as Mashable, The Next Web, and Business Insider. Collectively, the network accounts for about 6 billion pageviews and more than one billion unique visitors per month."

The top messaging apps, 2015



Source:  Bloomberg Business, 13th August 2015

More than 21m pictures have been created with Disney's Show Your Disney Side app

"Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
The Show Your Disney Side app boasts a substantial amount of use with Disney fans, maximizing engagement and positive brand sentiment. Many of the millions of photos created were shared throughout social channels, which furthers a genuine fan-connection even more."
Source:  Mobile Marketer, 18th August 2015

Time spent on social network on smartphones in the US is growing



Source:  Data from comScore, reported in a blogpost, 12th August 2015

25% of smartphones shipped in India are locally made

"Smartphone shipments in India grew by 24.8% Q-o-Q during the April-June 2015 at 24.41 million units according CMR Research. The biggest standout in the report was the growing share of locally manufactured/assembled mobile handsets which went up to 24.8% during Q2 from 19.9% during Q1 2015. This is expected to further rise with the long list of device vendors now exploring local manufacturing. Xiaomi recently launched its first made-in-India smartphone, the Redmi 2 Prime while Chinese rival Lenovo with daughter brand Motorola are too looking at beginning manufacturing in the country. Chinese brands contribution to smartphone sales in India grew by 97% year-on-year during Q2 2015 against 48% for Indian brands. Still, Samsung continued to lead the mobile device market with a 20.6% share, Micromax took the 2nd spot which Intex took 3rd place."
Source:  Next Big What, 20th August 2015

Digital, social & Mobile in China in 2015


The New York Times has over a million paying digital subscribers

"The New York Times Company announced today that as of Thursday, July 30, it had passed the one million paid digital-only subscriber mark, less than four-and-a-half years after launching its pay model. This number is in addition to its 1.1 million print-and-digital subscribers.
In making the announcement, Mark Thompson, president and chief executive officer of The New York Times Company, said, “This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”"

Major record labels 'are paying up to $10,000 for tracks to appear on popular Spotify playlists'

"Pay for play “is definitely ­happening,” claims a major-label marketing executive, one of several who say that popular playlists can and have been bought. Glass is less assertive: “I’ve heard scuttlebutt about it, but I don’t have concrete evidence.”
According to a source, the price can range from $2,000 for a playlist with tens of thousands of fans to $10,000 for the more well-followed playlists. And these practices are not illegal, although it would be difficult to find an official policy in the fine print. "For a while, Spotify didn't take a view" on such tactics, says one major label executive. But the company has taken a stand against commercializing accounts and playlists by rank-and-file users. In a statement to Billboard, Spotify head of communications Jonathan Prince says its new terms of service, hitting the United States next week, prohibit selling accounts and playlists or “accepting any ­compensation, financial or otherwise, to influence ... the content included on an account or playlist.”
Yet policing, let alone enforcing, these terms could be difficult. Spotify can investigate when allegations arise, and in the case of violations, delete a playlist or remove the user from the service. But there are loopholes. DigMark, for example, believes it operates within Spotify’s rules because it pays a small amount -- typically $100 to $150 -- to tastemakers on a “consultancy” basis, not for placement of specific songs, according to a UMG source with knowledge of the business. The payment is meant to ensure that the playlist creator hears and considers DigMark clients’ music. (Frank would not comment.)"

Tuesday, 18 August 2015

'Keyless' car theft accounts for 42% of all vehicle thefts in London

"Thousands of cars from a host of manufacturers have spent years at risk of electronic car-hacking, according to expert research that Volkswagen has spent two years trying to suppress in the courts.
“Keyless” car theft, which sees hackers target vulnerabilities in electronic locks and immobilizers, now accounts for 42 percent of stolen vehicles in London. BMWs and Range Rovers are particularly at-risk, police say, and can be in the hands of a technically minded criminal within 60 seconds.
Security researchers have now discovered a similar vulnerability in keyless vehicles made by several carmakers. The weakness – which affects the Radio-Frequency Identification (RFID) transponder chip used in immobilizers – was discovered in 2012, but carmakers sued the researchers to prevent them from publishing their findings."
Source:  Bloomberg, 14th August 2015