The event was a television event: TV sucked users from their internet screens.
But internet video use, for viewers not at a TV, jumped - up 26 percent over normal Fridays. “YouTube (NSDQ: GOOG) remained the largest source of video when measured in absolute bandwidth.” BBC iPlayer traffic was up nearly sevenfold.
Social media was also popular - Twitter and Facebook traffic saw a day peak during the ceremony itself and the balcony kiss.
A more modest mobile spike - “Mobile networks experienced larger, but more compact surges, suggesting ... people were being efficient with data usage, only using mobile devices for the highlights.”
[...]
Akamai reported that the wedding was the sixth-largest web event ever, measured in terms of page-views per minute.
Bear in mind - Royal Wedding day was a public holiday in the UK; most people were not at their work computers."
Source: Data from Sandvine and Akamai, reported by PaidContent, 4th May 2011
Full pdf of the Sandvine report here
Full pdf of the Sandvine report here
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