Wednesday 31 August 2011

The average American Apple household has 4 Apple devices

"Frequent mobile video users will more than triple over the next five years
Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
86% of smartphone/tablet users will view video on their mobile devices
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices"
Source:  Research by In-Stat, reported in a press release, 30th August 2011

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