"Multi-tasking while watching TV isn't new, but nowadays smartphones and tablets are also becoming popular couch companions. Mobile devices have driven increases in total searches because of their always on, always-with-you nature. During the Super Bowl, 41% of Google searches in the US related to Super Bowl TV ads came from mobile devices. By looking at a selection of specific Super Bowl related queries both during the game and one week before, we found that the number of searches on these terms increased at a significant rate across all devices and was particularly high for mobile. Super Bowl ad related searches in the US rose 200% on desktop, 970% on tablets and a whopping 2700% on smartphones."
dentsu 2022 Media Trends
2 years ago
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