"The near-ubiquity of cell phone ownership and the rapid rise of smartphones has created a platform for mobile photo- and video-sharing. This survey found that 92% of Americans own a cell phone, and 58% own a smartphone. Mobile apps like Instagram and Snapchat have capitalized on user bases equipped and eager to capture and share visual moments. This is our first read on Snapchat and the first time we have asked cell phone owners about Instagram. We found:
9% of cell phone owners use Snapchat, the photo- and video-sharing app that automatically deletes images after they have been viewed.
18% of cell phone owners use Instagram, a photo- and video-sharing social media app with signature filters, recently acquired by Facebook."
Note - If 58% have a smartphone, and 18% of all mobile phone owners use Instagram, then 31% of smartphone owners use Instagram
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