Tuesday 4 November 2014

Publicis bought Sapient for $3.7bn

"Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced a deal that sees it acquire Sapient for $3.7 billion.
Publicis is paying $25.00 per share in an all-cash transaction at a total valuation that is a 44% premium to Nasdaq-listed Sapient’s most recent share price, as of October 31. The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe.
The deal has been approved by both companies’ boards, but remains subject to the usual regulatory approval and other red tape. Once complete, Publicis intends to create ‘Publicis.Sapient,’ a new venture that will unite Sapient’s three arms — SapientNitro, Sapient Global Markets, Sapient Government Services — with Publicis’ existing digital services — DigitasLBi, Razorfish Global and Rosetta — and focus on “digital transformation at the convergence of communication, marketing, commerce and technology.”"

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