13.3m people in the US watched the Women's World Cup Final

"The Women’s World Cup final which saw USA defeat Japan in an eventful 5-2 clash drew in a record 13.3 million viewers on ABC.
Featuring a hat-trick from US star Carli Lloyd, the figure was close to doubling the 8.6 million viewers drawn into the previous final in 2011 which aired on ESPN, showing a growing interest in the sport in the states.
On the ad front, Fox, which broadcasted 37 matches from the 52-game tournament, generated an impressive $26.8m in ad sales, AdAge quotes from iSpot.tv figures.
Nationwide, Fiat, Visa, Ford, Bud Light. Audi and Nike were among the biggest advertisers of the Women’s World Cup on Fox."

Source:  The Drum, 7th July 2015